We just might be the best-kept secret on Wall Street

A select group of astute individual investors have long known that when it comes to the best that bonds have to offer, Sims is whom they turn to. What has inspired such confidence?

Client service, client service, client service. We'll say it again: client service comes first at Sims. Each client is assigned his or her own personal Fixed Income Specialist, who can do everything from crunching numbers on specific bonds to complete portfolio analysis.

Higher returns, more income. Clearly, strong returns are at the core of our popularity with investors. We have a long-term, impressive performance record that can't help but inspire investor confidence.

Bond experience and expertise. We are fixed income experts, which takes us beyond the skill set of market generalists. Over 70 years of bond experience and an unwavering focus has allowed us to develop an outstanding team of professionals.

Buying wholesale, not retail. Unlike most of our competitors, our trading desk is not a profit center, resulting in more competitive rates. Sims offers institutional expertise and experience to our retail investors.

We are risk adverse. We are in the business of making money for our clients. Less pressure, more time to think, and more resources help us make more intelligent decisions. Through our long-time partnership with Pershing LLC, a member of BNY Securities Group and a subsidiary of The Bank of New York, we are able to provide our clients with additional brokerage account protection. In addition to the standard coverage offered by Securities Investors Protections Corporation (SIPC), each client account receives excess SIPC protection up to its net equity for securities and cash held. Information about SIPC protection may be obtained by contacting SIPC at their website (www.sipc.org) or via telephone at (202) 371-8300.

Unique offerings. Our brokers don't simply push paper. Sims actually creates the majority of the bonds it sells. Sims bonds are offered initially only to our clients and institutions, with clients always having first option and never paying a higher price than institutions. Our individuals sit at the same table as our largest institutional clients.

Integrity. By now you have probably realized that integrity is the highest priority at Sims. We are a family-owned, client-centric company. That's why so many of our clients tell us that when they have their money in a Sims bond, they feel they can sit back and relax.