Avoid the generalist. Embrace the specialist.

Yes. We know bonds. Inside and out, backwards and forwards. We live, eat, breathe, and sleep bonds. And have been doing so for over 70 years.

The financial service industry has grown in size, scope, and complexity, forcing many brokers to become generalists. Because bonds are our core competency, we are able to navigate risk and avoid the mistakes and pitfalls less experienced brokers might make.

Generalists frequently look for the maximum commission on a trade – the old "What's in it for me?" At Sims, we look for what's in it for you. Whereas a generalist might direct you toward a specific trade, we'll point you toward a long-term, wealth-building, tax-efficient portfolio with a better real rate of return.